WHAT IS THE SCOPE OF THIS STATEMENT?

This Privacy Statement describes how Ben & Flora (https://benandflora.com) (“we,” or “us”) collects, uses, discloses, and otherwise processes personal information collected through our websites (collectively, our “Sites”) and when you otherwise interact with Ben & Flora, such as when you call our customer service team or on social media. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices. This Privacy Policy, which may be updated from time to time, has been developed to address those concerns.

WHAT INFORMATION IS COLLECTED?

We collect information about you depending on how you interact with us. Please see below for more details about the categories of information we collect and the sources of this information.

A.  PERSONAL INFORMATION YOU PROVIDE DIRECTLY

You may provide us with certain personal information, such as when making a purchase through our Website, logging into your account, registering for an account, signing up for email updates, participating in a survey, interacting with Ben & Flora (via social media, chat, email, or phone),

signing up for our Loyalty Program, or participating in our referral program. The personal information you may provide us includes:

1.      Name and contact information, such as mailing address, email address, and phone number.

2.      Birthday (month and day only) and gender

3.      Photos, reviews, emails, chat content, and other feedback you submit

4.      Content you disclose publicly when you interact with us on social media, including by posting content and tagging us.

If you make a purchase from us, we work with a third-party payment processor to process your payment information.

B.  PERSONAL INFORMATION COLLECTED AUTOMATICALLY

Certain personal information is collected automatically when you use our Sites or interact with us, including:

1.      Purchase Histories: When you make a purchase, exchange, or return, we collect a record of the transaction, such as product details, purchase price, and the date and location of the

transaction.

2.     Device, Usage, and Activity Information: We collect information about how you access our Sites, including your IP address. We also collect information about your activity on our Sites, such as items placed in your shopping cart, access times, pages viewed, links clicked, the site you visited before navigating to our website, mouse movements, and keystrokes.

3.      A general geographic location (such as country and city) from which a visitor accesses our websites.

4.      Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies, pixels, and session replay to collect information about your interactions with the Sites and our marketing communications. These technologies help us improve our Sites and marketing communications, personalize your experience, and analyse your interactions with us, including to see which areas and features of our Sites are popular and count visits. They also allow us to recognize and alert you if you leave items in your shopping cart.

C.  INFORMATION WE DERIVE

We may derive information or draw inferences about you based on information we collect about you, such as inferring that you are looking to purchase certain products based on your browsing behaviour and past purchases or inferring your approximate location based on your IP address.

HOW IS MY INFORMATION USED?

Personal information that is collected is used in the following ways:

1.      To provide, maintain, and improve our Sites, products, and other services;
2.      To confirm and process your orders and to maintain your purchase history;
3.     To contact you with technical notices, security alerts, support messages and other transactional or relationship messages;
4. To send you information regarding website, services, events, and product updates offered by Ben & Flora provide news and information that we think will interest you. Marketing information may be provided via mail, email, or text message.
5.  To provide and administer any loyalty programs we offer, including the Ben & Flora Program.
6.  To monitor and analyze trends, usage, and activities in connection with our Sites, products, and other services, and learn more about your shopping preferences and your interaction with our Sites and other services.
7. To target advertisements to you on third-party platforms and websites (for more information and to opt out, see the Targeted Advertising and Analytics section below);
8. To tailor our product offerings and marketing promotions and make your shopping experience more enjoyable and convenient;
9. To protect the security and integrity of our Sites, for example to debug, identify, and help prevent security incidents and other malicious deceptive, fraudulent, or illegal activity and help protect the rights and property of Ben & Flora and others and to comply with our legal and financial obligations.
10.  To create deidentified and aggregate data that cannot reasonably be linked to you.